Our Marketing

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Our marketing starts with photography. Regardless of the medium ranging from internet exposure, print advertising to hand held materials that can be handed over while networking, a picture speaks a thousand words and we like to have an abundance of them shot by top shelf photographers. When required we will often times use elevated and twilight photography to stand out from the crowd and frame your home in the best possible light. Please visit our listings for examples of what we do.

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Once proper photography has been captured we work with the subject property’s expert (home owner) to come up with the most appropriate verbiage to describe and market the home. We are experts in real estate but you are the expert of your home. You fell in love with it, you continue to adore it and you know the neighbors, favorite window and best place to sit and enjoy coffee. We will take our combined knowledge and create a message for the market. We are now ready to present to the market.

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We and most of our industry agree that the most effective advertising is a contest between networking and internet marketing. We lead our industry in both. Our photography, marketing theme and message find their way to over thirty different web sites to start with our own at www.PerformanceBrokersCo.com. We use local advertising, Google Analytics and constant SEO efforts to ensure our prominence in the market and valuable content to add value one you have arrived. From there your home will be promoted on Sothebys.com, (4,000,000 visitors per month), FullerSothebys.com (15,000 visitors per month) & Realtor.com boasts almost 80% of the real estate search market. As a result we have upgraded our presence on this site to take advantage of every enhancement offering. Our properties promulgate to over thirty other web sites as well.

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Having your brochure displayed at the Cherry Creek Shopping Center also helps our cause. Boasting more than 1.3 million visitors each month, Cherry Creek Shopping Center is the number one tourist destination in Colorado. Because most of our buyers come from out of state we like this top of mind promotional venue as another effort to get your home in front of as many eyes as possible. Fuller Sothebys has many closings that come to fruition from this jumping off point.

Between Heather Baird’s lifelong residence, family connections to some of Evergreens original and current developers’ relationships run deep. Her fourteen years in real estate split between real estate legal offices and brokerages’ afford her unmatched experience and networking. Sean Endsley forwards his United States Marine Corps experience and attitude to his current station as a member at large on the board of (Mountain Metro Association of Realtors) and is a former Sothebys franchise owner. He excels as a listing broker and an out of the box marketing talent. Our clients benefit from our relationships within Sothebys and also from our close connections with top producers from other brands to include realtors’ from Colorado’s front range and resort markets. We understand and utilize online social networking as well.